5 posts categorized "SXSW09"

March 19, 2009

BBC Covers the "Mums Who Tech" SXSW Session

UPDATE: Here is the post on the BBC News - Technology page "The rising power of geek mums".

A fun surprise after the "Moms Who Tech" SXSW09 session was when Peter Price from the BBC walked up and said they wanted some interviews. I also gave him my co-leader Shireen Mitchell's information, she was delayed by a late plane but would be coming in later that afternoon. I was glad to see the BBC covering the Moms Who Tech topic and would be interested to hear from moms in England on how they use technology. Or as they say "mums".

I lived in Maidenhead, England for six months while working for Syntex (now Roche) as a systems project manager in 1994 - before I was married. I was sent to England to design the application security for the SAP system that was being installed. I really enjoyed living in England, especially going to London. I even somehow figured out the strategy for driving through roundabouts (at first it was quite scary).  While there I spent time watching and listening to the BBC and became a fan. I enjoyed many of their radio shows but one of my favorite T.V. shows was "Absoulutely Fabulous", now also in the US.

CLICK HERE to listen to the 3/17/09 SXSW Digital Planet interview interview with me (Beth Blecherman) and a few of the attendee's. If you are one of the attendee's that was interviewed, please comment with your thoughts (you did great!). The Moms Who Tech interview is during minutes 15-20. Gareth Mitchell is the presenter and Michelle Martin & Peter Price produced the show.

Here are some links to BBC Technology offerings:

March 17, 2009

WSJ "The Juggle" On The "Moms Who Tech" SXSW Session

We were thrilled that  Rachel Silverman from the Wall Street Journal blog "The Juggle"  attended the SXSW "Moms Who Tech" session that I lead this week. She wrote about it in her Wall Street Journal blog "The Juggle". I have followed "The Juggle" for some time, and enjoy reading their posts (and interesting comments) on work life balance.

CLICK HERE to read the WSJ The Juggle:  SXSW Roundup: “Moms Who Tech”

Take a look over at the blog post and the interesting comments, and share your thoughts.

March 15, 2009

SXSW Liveblog: Moms Who Tech


***MOMS WHO TECH follow-up session was at Convention Center Level 3 - Room 4 (panelist area) with Shireen Mitchell.

We just finished the Moms Who Tech core conversation at SXSW, we have an amazing set of attendees who sparked a very interesting discussion. Sarah Granger was kind enough to take notes - which I will post soon. I will also be posting the names and websites of the "Moms Who Tech" in attendance.  For those wanting to follow or join in the conversation, we will be using the Twitter hash tag #Momswhotech. Unfortunately, my co-leader Shireen Mitchell's plane was late so I will be twittering using my id (TechMama) when she arrives and timing on gathering for a follow-up discussion for those interested (sometime today - hopefully at 3pm). We were thrilled to have Tiffany Galligan, Experience Director Razorfish in attendance to discuss the Cafe Mom/Razorfish "Digital Mom" study.

Here were some overall questions framing the discussion:

  1. How do moms use tech for communication, information gathering and family management? How is tech a part of their lives as mothers? In careers, school, children's education?
  2. Why are increasing numbers of moms engaging in social media and using technology?
  3. How are moms using technology to politicize & become activists?

When asked why I decided to put this together, I shared that moms:

  • Have digital responsibility for themselves and families
  • Are savvy communicators and community builders who are taking their communication online
  • Multitaskers that will use the available technology to make their and their families lives easier
  • Moms buy technology for their households and are savvy at gathering information (offline and online). Get their information from other moms (and are therefore primary purchasing influencers).
  • Kid’s school and social lives are now online (including HOMEWORK), so technology in family households is a MUST!

Here is the first run of "Moms Who Tech" at the session, will add more as I get the names. If I did not get your name, email me at techmamas(at)gmail(dot)com. If you were a business trying to reach out to moms please also email me your info and I will post about that separately (and thanks for coming!):


Beth Blecherman @techmama http://www.techmamas.com/   http://www.siliconvalleymomsgroup.com

Shireen Mitchell @digitalsista  http://www.womenwiredin.com/

Guest speaker was Tiffany Galligan from Razorfish http://www.razorfish.com/ who discussed the Digital Mom study.

Partial List of Attendees (will add more as I get them):

NEXT UP: I will load the liveblog notes of the session soon. Not to be missed...

March 14, 2009

Moms Who Tech Are At SXSW

To get ready for Shireen Mitchell's and my  SXSW Moms Who Tech conversation (which I am mentioning way too much - sorry but I am excited....) I wanted to see which moms who tech would be at SXSW. Moms here at SXSW are great examples of those that are power users of technology and social media.

Here are some, please email me more to add to the list or reply to me via Twitter - then maybe we can connect while at SXSW.

I am mentioning Laurie Smithwich from Kirtsy because she was going to attend SXSW but had family obligations!

TechMama at SXSW 09

I am thrilled to be at my first SXSW starting today. For those wondering what SXSW is, the about page has a good quote from the National Post "SXSW ...reflects, discusses and showcases trends in culture and media but also often creates them.". I submitted a request for a panel months ago and was thrilled to have a core conversation approved. I asked Shireen Mitchell to co-lead the discussion with me because of her valuable perspective. Our "Moms Who Tech" session will discuss that moms have become power users of technology and social networking. The discussion will examine the gadgets and social media that they use to manage their careers, families and friendships. 

I just got in late last night and am jet lagged but excited to jump on board. I have already twittered with recommendations for interesting panels/conversations to attend (or read about for those not here). So I am not only here just for my session, but to network and learn from the amazing group here in attendence.. More to come!

For now I am off to the Pepsico Booth to do a podcast for their Digital Speak Easy series via BlogTalkRadio. My podcast will be at 3:40pm (Austin time)..



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