8 posts categorized "social media events"

June 17, 2010

Using Pearltrees To Prep For BlogHer 2010

Summer is finally here and it is getting close to my favorite conference of the year (other then the Consumer Electronics Show): BlogHer . This year is "BlogHer10" and it will be held Friday/Saturday August 6/7. BlogHer conferences give me the opportunity to connect "live" with a wide range of interesting and amazing bloggers that I read about online.

I used Pearltrees to starting gathering information for the presentation:

1. A Pearltree on BlogHer Conference Info:

BlogHer2010 Conference INFO

2. The fabulous Kimberly Blaine and Susan Getgood  - and I (Beth Blecherman) are excited to be presenting the following BlogHer10 panel:  "Integrating Your Online Presence Across All Platforms: It Can (And Must) Be Done!" that is part of the Room of Your Own Professional track.

Here is the description: Whether your brand is your personal brand, your small business or your employer's, the plethora of networking tools and opportunities can be overwhelming. Share best practices on building a consistent brand by integrating your efforts across all available platforms, including social networks, traditional media and even offline events.

August 6, 2010 - 2:45pm - 4:00pm
Conference Day: Day 1

To prepare, I am reading up on everything I can about Online Brand(s). I hope to get suggestions for more interesting online branding reads from my community. I created a Pearltree to collect the information I have found so far:


3. I am also starting to refresh my memory of last year's conference by taking a look at some of the Live blog posts from BlogHer09. I just added a few of the liveblogs from last year to start:

BlogHer09 Liveblogging

Disclosure: I am advising Pearltrees.com

August 08, 2009

Radio Shack "Netogether" Event - Day 1 and Day 2

My female tech blogger buddies from GadgetSpin (Eliane and I in SF, Gina and Ponzi in NYC) have been busy giving tech makeovers for the Radio Shack Netogether.  We have had some great tech makeover emergencies - a guy with a cellphone with wooden keys as well as many with old cellphones that don't work, another that goes to the library to use a computer because he does not have one at home, many that either lost or have old camera's that don't work or do not know how to be "hands free" compliant in their cars. For many we had the fun opportunity to give them netbooks, notebooks, digital cameras, video cams, Bluetooth headsets and gift certificates to buy a new cellphone. All of the items we gave out are carried at Radio Shack. The over-riding feeling was that those with old technology need to upgrade their technology to stay connected and mobile with friends and family, homework and to be able to work at home. It was hard when we finished giving out the items we had for that day - because there were so many more in need of tech makeovers.

I am typing this post on a computer that I bought just 2 years ago but that has missing keys and (SHRIEK) only 2GB ram. Because I am constantly multi-tasking - a faster computer would be so helpful (from ramm)! So as I prepared for this segment by learning bout the products, I realized it is time for my own tech makeover! For now, I had fun doing the tech makeovers.

Here are:


Continue reading "Radio Shack "Netogether" Event - Day 1 and Day 2" »

August 05, 2009

Radio Shack "Netogether" Event - Tech Makeovers in SF and NYC

I am excited to be heading to San Francisco tomorrow, appointed by RadioShack along with my Gadgetspin.com partners (Gina Hughes from TechieDiva, Ponzi Pirillo from Ponzarelli.com and Eliane Fiolet from Ubergizmo) to do tech makeovers in an event celebrating the expanding line of tech products now offered at RadioShack.  Listed below is information from the press release:

"..RadioShack will host Netogether, a three-day event taking place in New York City’s Times Square and San Francisco’s Justin Herman Plaza on August 6, 7 and 8.  The event will connect the cities with two, massive, 17-foot laptop computers with webcams that allow live video and audio exchanges.  Netogether will feature live music, celebrity appearances and unique contests to demonstrate how technology can keep people connected – even 3,000 miles apart.  Consumers are invited to visit the event and chat with friends or family via the laptops, or to join in the conversation online at www.radioshack.com/theshack, where they can offer real-time comments on the live video feeds."

Lee Applbaum, RadioShack’s Chief Marketing Officer added in their press release “We have tremendous equity in consumers’ minds around cables, parts and batteries, but it’s critically important that we help them to understand the role that we play in keeping people connected in this highly mobile world,” ... “You will see a real focus on mobility and wireless products from leading brands in our new advertising.


  • RadioShack announced last month the addition of T-Mobile to its lineup of wireless carriers in 4,000 stores as part of its strategy to increase its authority and share in mobility and connectivity.
  • RadioShack also announced a partnership with seven-time Tour de France winner, Lance Armstrong, both to sponsor his new American Pro-Tour cycling team and to work with the Lance Armstrong Foundation and LIVESTRONG campaign in the global fight against cancer.

Before RadioShack asked me to be participate in the event, I had noticed during my regular shopping trips to buy electronics kits for my kids that I was seeing more and more technology carried at the Radio Shack stores - such as digital cameras, web cams, laptops, netbooks, smartphones (even the Palm Pre and BlackBerry brands), Bluetooth headsets, gaming gadgets and even MP3 players like iPod.

Infact, one time when I visited Radio Shack looking for parts to build a light switch from scratch for my 10 yr old's science project, the Radio Shack salesperson not only helped me find the right components - but sketched a picture of how to put it together. Then - best of all (really a true story) - the salesperson helped fix an echo problem with my Bluetooth headset that I was using with my BlackBerry smartphone.

For those near Justin Herman Plaza in San Francisco or NYC's Time Square, stop by! Those in need of technology makeovers - please bring your story. Who knows - maybe you can get a technology makeover with products such as digital cameras and netbooks. Those far away or at work can watch the live events at the Radio Shack "Netogether" website or on the Netogether Facebook page.

DISCLOSURE: While I am being paid to participate in the Netogether event, this post is NOT a paid post.

June 24, 2009

Day in the Cloud Challenge - With Virgin America and Google

I made the sacrifice this morning to get up at 3:30am (after blogging until 12:30am) to attend a 6am Virgin America/Google event called " Day in the Cloud" challenge. There are very few things that will get me out of bed at 3:30am. Before this it was only for night breastfeedings when my boys were infants. This time I had to chance to be on a Virgin America flight from SFO to LAX with other media - that were playing an online challenge game against the Virgin America flight from LAX to SFO. The Virgin America flights have GoGo Inflight Wi-Fi so we could all go online after the flight was above 10,000 feet. 

The challenge is an online game that is a combination of brain teasers and questions. The term "cloud" relates to cloud computing: "Cloud computing is a new way of using your computer that lets you store, access and share your information through the web, instead of on your hard drive."

Gaming on the airplane - my 10 year old son would be so proud.

**All of today those on other Virgin America flights and even those on ground can play the challenge (on June 24 until midnight) by logging onto the Day in the Cloud website**

Luckily, I answered questions on cloud computing and Google Apps right - but could not handle the brain teasers on 2 hours of sleep.. I tried... One of the questions was about Google Talk emoticons. I was sitting with a group of fellow gamers and we just "Googled" Google Talk emoticons to find the answer. One brain teaser was "What is second largest cave chamber in the United states", which we also found in Wikipedia using Google search.  Part of the challenge is demonstrating the ability to find the answers online. One of the gamers is an official "puzzle" expert, so I decided to site next to him to learn some puzzle strategy. He was helping me with strategies to find answers, and I was excited to at least help him on one question (it required language translation so I said he should just enter the phrase into Google Translate).

As always, meeting the other participants is part of the fun. I sat next to my GadgetSpin buddy Eliane from Ubergizmo. Behind us on the plane was one of the Virgin America social media guys that we had met originally on the Orange County Virgin America launch party (Bowen).  Two bloggers from sites that I read every day on my RSS feeds were sitting in front of me ( Ben Parr from Mashable and Anthony Ha from Venture Beat). There were also Google and Virgin America representatives to talk with.

The most fun Google representative for me to talk with was Google Digital Mom Jenn Mazzon. We not only shared thoughts about our busy lives as moms of multiples, but also strategies for working mom family management. Jenn shared her use of Google Calender and Google Apps as family management tools in a video interview that I will load this weekend.

I will have another chance on my flight back to SFO to play the challenge. I need to have more caffeine before I can attempt playing again. Or just sit next to the Puzzle expert...

Later tonight I will load some pictures.

Disclosure: I was NOT paid to attend this event, but the Virgin America flights for media covering the event were complimentary.

March 14, 2009

TechMama at SXSW 09

I am thrilled to be at my first SXSW starting today. For those wondering what SXSW is, the about page has a good quote from the National Post "SXSW ...reflects, discusses and showcases trends in culture and media but also often creates them.". I submitted a request for a panel months ago and was thrilled to have a core conversation approved. I asked Shireen Mitchell to co-lead the discussion with me because of her valuable perspective. Our "Moms Who Tech" session will discuss that moms have become power users of technology and social networking. The discussion will examine the gadgets and social media that they use to manage their careers, families and friendships. 

I just got in late last night and am jet lagged but excited to jump on board. I have already twittered with recommendations for interesting panels/conversations to attend (or read about for those not here). So I am not only here just for my session, but to network and learn from the amazing group here in attendence.. More to come!

For now I am off to the Pepsico Booth to do a podcast for their Digital Speak Easy series via BlogTalkRadio. My podcast will be at 3:40pm (Austin time)..

February 18, 2009

HP Mini Vivienne Tam Netbook Goes to A Fashion Show

Post was moved to the following permalink: http://www.techmamas.com/main/2009/02/mom-fashion-adventures-at-the-launch-of-the-hp-mini-vivienne-tam-netbook.html

February 05, 2009

Charlene Li's Book "Groundswell"

IMG_1289 Fresh after buying Guy Kawasaki's new book "Reality Check" I remembered the business/social media book I had just finished "Groundswell: Winning In A World Transformed By Social Technologies" by Charlene Li and Josh Bernoff.

I was thrilled to attend a book signing for Groundswell awhile ago and catch up with Charlene Li (pictured to the left). As a mom trying to restart her career, I consider Charlene Li a great role model. Groundswell is a book everyone doing business needs to read to understand the current environment - and is a helpful tool for working moms trying to get back into the market. Many moms also using social media as a tool to create their online image and build a community. Which is why I recommend the book Groundswell and Charlene's new blog Altimeter  as a resource for those looking for information about social media.

Guy Kawasaki's New Book "Reality Check"

040 I went to one my favorite "local owned" bookstores Keplers to see one of my favorite web celebs Guy Kawasaki talk about this new book "Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition ".IMG_2072

Guy's social media involvement is a good example for those wanting to learn more, and he gave some hints last night to the crowd -  including how Twitter is a great tool.

I am already an active user of his site Alltop, which is a destination for finding sites in different categories (as they put it "online magazine rack").  Alltop saves me time with creating mulitiple blogrolls (they did the work for me). I was just happy to see TechMamas and my mom blog favorites in the http://moms.alltop.com/. But lately I happen to be spending equal amounts of time in the gadgets, geeks, and tech sections. That is where I get my good tweet material from.



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