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July 09, 2009

Girl (and Mom) Gamers Are On The Rise

Recently I seem to be reading lots about an increase in girl gamers. At SXSW, I went to an interactive panel that discussed getting girls into gaming as a gateway to getting them interested in technology. I also saw that there were lots of activites at SXSW centered around girl gamers.

Today I received information about a NPD study press release that discusses girl gaming is on the rise:

"According to The NPD Group's Gamer Segmentation 2009 report, girl gamers are on the rise.  The study found that females increased by five percentage points to make up 28 percent of console gamers, up from 23 percent in 2008.  This trend can be attributed to the strong sales of titles such as Wii Fit and the recently-introduced EA Sports Active, which allow women to stay active from the comfort of their own homes.  In addition, Wii Sports was very popular among non-traditional gamers, and Nintendo is expecting this momentum to continue with Wii Sports Resort. 

Activision's Guitar Hero and Electronic Arts' Rock Band appeal to young girls who enjoy the interactive nature of the games.  Nintendogs, a puppy simulator and Animal Crossing: City Folk, which allows players to interact with hundreds of animals, are also big with women.  Nintendo will continue to capitalize on this trend with the upcoming launch of Style Savvy this holiday season.  Players become the owner of a clothing boutique, and the game combines creativity and fashion with a collection of trendy clothes, chic accessories and stylish shoes.  In addition, the company regularly hosts Girlfriends’ Guide to Gaming nights, male-free events in cities throughout the country in which young, professional women have the opportunity to experience video games in a social atmosphere.

I have seen an increase in my mom friends gaming habits as well in the following areas:

I few weeks ago I went to a press briefing with Nintendo on the new Wii Sports Resort (that has dozen resort-themed activities) and imagine that that game will be used by families for interactive screen time as well.   Wii Sports Resort comes bundled with a Wii MotionPlus - that captures additional movements for more activities (i.e. throwing a frisbee to a dog). Which is really good for me because I told my boys we can't have a pet. So having a frisbee throw with a virtual pet may keep them satisfied for now.


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This is not a surprise for me since my cousins, aunts and my parents are so into video games. The number of female online gamers are increasing as well specially for Warcraft and other famous online games.

I think this is really good news that more and more girls and women are playing and enjoying online games now days. If nothing else it shows that the women are fast becoming techies.

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