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June 16, 2009

CBS News Website Re-launch

CBS contacted me this morning with information about their new site re-launch. I enjoy getting their news over Twitter and online CBSNews.com (which means I can get access to news whenever I want - online).

The video below has a tour of the new website by Katie Couric, who has reached out to the Silicon Valley Moms Group community to share information about important issues like Children and the Recession and blogging at our New York City Moms Blog.

CBS News Twitter Hashtag is #cbsnews for those that want to follow the conversation on Twitter.

Watch CBS Videos Online

(click on the white arrow on the bottom left to view video)

Along with the CBS News Twitter ID, there are also other CBS News related Twitter ID's to follow. I asked them to send me a summary and here it is:

Our primary and most followed account. Breaking news plus the best of our news organization. We've grown from 4K to 450K followers in just a few months.
Mark Knoller, who has been covering the White House since the Ford administration, has become our most prolific Twitter user - offering his followers real time updates on President Obama as well as relevant facts that only Knoller would know. Others are catching on. Check out this recommendation from Marc Ambinder (Atlantic Monthly): http://politics.theatlantic.com/2009/04/mark_knoller_on_twitter.php.
What's great about Katie Couric's tweets is that she's letting her followers in on some great scenes. She's tweeted everywhere from the sets of the Tonight Show and American Idol to lunch at the White House.
Sean McManus is the President of CBS News and CBS Sports - he's also the ONLY television news executive on Twitter. I feel like his presence on the service shows CBS News commitment to trying new things.
Peter King is our CBS Radio News correspondent at NASA in Florida. He's really good about interacting with his followers and updates FREQUENTLY when there's a mission in progress. I think he's a good example of how we're able to provide folks not just general breaking news but also very specific genres of news accounts to follow.
Dr. Jennifer Ashton is the CBS medical correspondent who appears almost everyday on the Early Show. Again, she's very good about interacting with her audience - focusing on medical issues, especially must have info for moms.
Other individual accounts to watch: @cbskellywallace (ga), @cbsandrewcohen (legal), @bobschieffer, @jacksonjk (capitol hill), @szirinsky (exec producer, 48 hours), @earlyshowmaggie (early show anchor), and @drlapook. We also have brand accounts for @cbseveningnews (new!), @60minutes, @48hours, and @theearlyshow.
Finally, we've got local accounts in nearly every major market. You should check your local CBS news affiliate web site to find out the address (often more than one per station).

When Beth Blecherman is not watching news online, she is a Co-Founder of the Silicon Valley Moms Group (that has the Twitter id @svmomsgroup )and Founder of TechMamas.com (her  personal Twitter ID is @techmama ).


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