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January 08, 2009

CES 09 - Dell Embraces Design And Customization

I am here at CES listening to a Dell briefing. Here are the names of the speakers:

  • Micheal Tatelman - Vice President, Global Consumer Sales and Marketing
  • Alex Gruzen - Senior Vice President, Global Consumer Product Group
  • Ed Boyd - Vice President Consumer Experience Design Group

Here are some liveblog notes from the discussion.

Dell has:

  • Changed the face of the company through innovation.Broadened their portfolio worked with retails to reach offer value pricepoints. Dell has a strong retail and direct business. Their challenge was to deliver great products at each pricepoint.
  • Focused on bringing customers products through retail (20,000 locations around the world). Growing global retail foot print.
  • Has focused on a green strategy including green packaging, ReGeneration and Dell Earth.
  • Built better relationship with retailers.
  • Invested in personalization so consumers feel product is built for them.
  • Brought in artists from around the world for the Design Studio.
  • Announced the Design Studio on December 2.
  • An initiative to support Malaria in Africa called "Red".
  • Developed the Studio Hybrid which is green(smaller, less shipping, less energy to own and operate, ability to disassemble after life of product) and fits into your environment (small, less clutter, different color sleeves for CPU).
  • Developed the Alienware line for gaming
  • Have an extensive line of accessories.

NEW DELL announcements:

I also looked at the Dell Community site that offers information on topics and support.

Click HERE to see the pictures at the bottom of this post.

The Studio XPS line:

The Dell XPS All-in-One:

The Dell Mini netbooks:

Tristan Eaton and his designs:

Video interviews at the event will be loaded later today.


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