For parents, the job of helping kids navigate the decision process around whether or not a video game is appropriate is not easy. Online reviews indicate the “maturity” level of a game, while a kid’s peers provide a rating of "cool" or “not cool”, and balancing the two is tricky. As a technology blogger and a mom with a tween boy & twin boys in elementary school, one of my "go-to" resources to learn about video games is the ESRB (Entertainment Software Rating Board) rating and website. They are the wonderful people who create the rating that shows up on video game packaging (i.e. E for Everyone, EC for early childhood, E10+ for children above 10 years of age, T for teen, M for mature).
I had the fabulous opportunity to talk to Patricia Vance, President of the ESRB, while I was at the CTIA wireless conference in San Diego . The conversation with her helped me learn more about the ESRB rating process, enforcement, and resources as well as some of the newer features like the mobile app.
Continue reading "ESRB Website & Mobile App- Parent's Best Friend For Video Game Decisions" »
I had to opportunity to speak with Denise Kaigler, the VP of Corp.
Affairs for Nintendo of America on a press call to find out about 3
announcements Nintendo has just made. Here are some key items from the
- Nintendo Wii price decrease: Just in time for holiday shopping, the price of the Nintendo Wii will drop $50 from $250 to $199.99 - effective Sep 27.
- NEW Wii Game out Nov. 15: New Super Mario Bros. Wii is a simultaneous
multiplayer game that "offers a combination of cooperation
and competition ".
- World of Nintendo - Consumer Sampling Tour starting in Oct. and ending in January: Click HERE to see full schedule.
The World of Nintendo Consumer Tours are firsthand sampling events that
will showcase the diversity and breath of unique product experience.
The tour will include Nintendo titles already launched (including the Wii Sports Resort that utilizes the Wii Motion Plus) and new Nintendo
products (including the Wii Fit Plus )and is expected to reach 1 million consumers in 35 to 40
markets. The tour will be at different larger venues like Long Beach Comic Con, VGXPO in Philly and Big Apple Comic Con in NYC on Oct 2-Oct 18.
When I asked why Nintendo decided to do the sampling tours Denise Kaigler said "50 million consumers are sitting on sidelines, want to play, but have
not been convinced. They are waiting for that reason. Reducing price of
the Wii, continuing to come out with fun games and then showcasing
these titles will help the consumers
Click HERE to see Press Release included at the bottom of this post:
Continue reading "3 Big Nintendo Announcements: Wii Price Reduced to $199.99, World of Nintendo Sampling Tour and new Mario Bros. Game" »