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August 05, 2009

Radio Shack "Netogether" Event - Tech Makeovers in SF and NYC

I am excited to be heading to San Francisco tomorrow, appointed by RadioShack along with my Gadgetspin.com partners (Gina Hughes from TechieDiva, Ponzi Pirillo from Ponzarelli.com and Eliane Fiolet from Ubergizmo) to do tech makeovers in an event celebrating the expanding line of tech products now offered at RadioShack.  Listed below is information from the press release:

"..RadioShack will host Netogether, a three-day event taking place in New York City’s Times Square and San Francisco’s Justin Herman Plaza on August 6, 7 and 8.  The event will connect the cities with two, massive, 17-foot laptop computers with webcams that allow live video and audio exchanges.  Netogether will feature live music, celebrity appearances and unique contests to demonstrate how technology can keep people connected – even 3,000 miles apart.  Consumers are invited to visit the event and chat with friends or family via the laptops, or to join in the conversation online at www.radioshack.com/theshack, where they can offer real-time comments on the live video feeds."

Lee Applbaum, RadioShack’s Chief Marketing Officer added in their press release “We have tremendous equity in consumers’ minds around cables, parts and batteries, but it’s critically important that we help them to understand the role that we play in keeping people connected in this highly mobile world,” ... “You will see a real focus on mobility and wireless products from leading brands in our new advertising.

Also:

  • RadioShack announced last month the addition of T-Mobile to its lineup of wireless carriers in 4,000 stores as part of its strategy to increase its authority and share in mobility and connectivity.
  • RadioShack also announced a partnership with seven-time Tour de France winner, Lance Armstrong, both to sponsor his new American Pro-Tour cycling team and to work with the Lance Armstrong Foundation and LIVESTRONG campaign in the global fight against cancer.

Before RadioShack asked me to be participate in the event, I had noticed during my regular shopping trips to buy electronics kits for my kids that I was seeing more and more technology carried at the Radio Shack stores - such as digital cameras, web cams, laptops, netbooks, smartphones (even the Palm Pre and BlackBerry brands), Bluetooth headsets, gaming gadgets and even MP3 players like iPod.

Infact, one time when I visited Radio Shack looking for parts to build a light switch from scratch for my 10 yr old's science project, the Radio Shack salesperson not only helped me find the right components - but sketched a picture of how to put it together. Then - best of all (really a true story) - the salesperson helped fix an echo problem with my Bluetooth headset that I was using with my BlackBerry smartphone.

For those near Justin Herman Plaza in San Francisco or NYC's Time Square, stop by! Those in need of technology makeovers - please bring your story. Who knows - maybe you can get a technology makeover with products such as digital cameras and netbooks. Those far away or at work can watch the live events at the Radio Shack "Netogether" website or on the Netogether Facebook page.

DISCLOSURE: While I am being paid to participate in the Netogether event, this post is NOT a paid post.

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