I received an email to TechMamas from the Alliance Against BAIT & CLICK. I had heard about Bait and Click before, but as always I had to check out the website first to see if they were for real. The site does have a valid URL - and some interested information. I also found an article about them in USA Today titled: Watch Out for "bait and click' ads.
Here is what the Alliance Against BAIT & CLICK explained a SCAD is:
- Sponsored search results are advertisements that appear on search engines. Once you've run a query, they usually appear at the top and along the side of the page.
- Deceptive sponsored search results (scam ads or scads) result when advertisers misrepresent themselves by using brand names they aren't affiliated with or authorized to use.
- Scads lure consumers to their sites under false pretenses... bait & click!
Here is the information about How to Spot SCADS
I know there is added pressure this holiday season to find reasonable rates and fares - but beware of SCADS! I get tons of emails every day, but this one I thought it was important enough to reprint on the blog. Click "continue reading" to see the email the alliance sent me with more information about SCADS.